Press Release: CARSOME Drives Harimau Malaya Champions Forward as FAM’s Official Automotive Partner
(From left)Yang Berbahagia Datuk Mohd Joehari Bin Mohd Ayub, President of FAM, Datuk Noor Azman bin Hj Rahman, FAM General Secretary, Eric Cheng, CARSOME’s Co-Founder and Group CEO together with Teoh Jiun Ee, CARSOME’s Co-Founder and CARSOME Academy CEO; at the signing ceremony held at Thistle Hotel JB.
Petaling Jaya, 25 March 2025 – The Football Association of Malaysia (FAM) and CARSOME have announced a two-year partnership, naming CARSOME as the Official Automotive Partner and reinforcing their shared commitment to strengthening Malaysian football.
This partnership with CARSOME, Malaysia’s homegrown automotive leader and Southeast Asia’s largest integrated car e-commerce platform aims to enhance FAM’s efforts in strengthening both the men’s and women’s national teams as they prepare for another exciting season.
This partnership is a key milestone in advancing Malaysian football and supporting FAM’s efforts to elevate the sport’s regional presence by ensuring the national teams have the resources they need to compete at their best. For CARSOME, this collaboration is part of its efforts to nurture local talent and contribute to the broader development of Malaysian sports.
A mock key, representing the 15 cars, was presented by Eric Cheng, CARSOME’s Co-Founder and Group CEO, to Yang Berbahagia Datuk Mohd Joehari Bin Mohd Ayub, President of FAM, as a symbolic gesture marking the beginning of a strategic partnership aimed at supporting and empowering the national football team’s mobility and operations.
As part of this collaboration, CARSOME will provide 15 vehicles over the next two years, ensuring the men, women and management teams travel in reliability and comfort while seamlessly managing their logistical requirements throughout the game seasons. The sponsored fleet includes Proton X90 and X70, Mazda CX-5, Nissan Serena, BMW 3 Series, Volvo XC40, Mercedes-Benz GLC, and the Toyota Alphard.
CARSOME Academy, CARSOME Group’s education arm, will also be offering exclusive discounts and referral incentives for the National Team and FAM members on automotive TVET, soft skills, and technical skills programs. This initiative is aimed at equipping players and FAM personnel with valuable industry knowledge and practical skills, empowering them with opportunities for professional growth beyond their sporting careers.
FAM President Datuk Mohd Joehari Mohd Ayub stated, “FAM is proud to announce this new exciting partnership with CARSOME, a collaboration that reflects our commitment to driving Malaysian football to greater heights.
“As the nation’s leading automotive platform, both FAM and CARSOME share the mutual passion for excellence, innovation, and community engagement, values that are essential both in football and beyond.
“Through this partnership, we aim to enhance the football experience for players, fans, and stakeholders by fostering initiatives that promote development, accessibility, and support for the local football ecosystem.”
CARSOME CEO Eric Cheng added, “Football is more than just a sport—it brings Malaysians together and strengthens our national identity. Growing up in Kelana Jaya, right next to FAM, I had the privilege of witnessing firsthand the dedication and hard work of our national football athletes. The sport has always been close to my heart. My Co-founder Teoh Jiun Ee and I have always been passionate about football, and we understand the commitment it takes to compete at the highest level.
“At CARSOME, we believe in supporting the aspirations of Malaysians—whether in business, education, or sports. This partnership goes beyond providing transportation; it is our effort to drive champions forward by ensuring Malaysia’s national teams have the support and infrastructure to excel. We hope this inspires more Malaysians to stand behind our national team and celebrate their journey.”
(Seated left), Datuk Noor Azman bin Hj Rahman, FAM General Secretary; (seated right), Eric Cheng, CARSOME’s Co-Founder and Group CEO; during the signing ceremony at Thistle Hotel JB. The signing was witnessed by (standing left), Yang Berbahagia Datuk Mohd Joehari Bin Mohd Ayub, President of FAM, and (standing right), Teoh Jiun Ee, CARSOME’s Co-Founder and CARSOME Academy CEO.
The official signing ceremony took place at the Thistle Hotel in Johor Bahru, Johor ahead of Malaysia’s first match of the season against Nepal at Sultan Ibrahim Stadium, between FAM General Secretary Datuk Noor Azman Hj Rahman and CARSOME’s Co-Founder and CEO, Eric Cheng. Witnessing the signing ceremony were FAM President Datuk Mohd Joehari Mohd Ayub as well as CARSOME’s Co-Founder and CARSOME Academy CEO, Teoh Jiun Ee.
Beyond transportation, this partnership enhances FAM’s efforts to bring Malaysian football closer to the fans. CARSOME’s customers will have exclusive opportunities to engage with the national players, including behind-the-scenes experiences and meet-and-greet sessions.
For more information on FAM and CARSOME’s partnership, visit www.fam.org.my or follow FAM’s and CARSOME’s official social media channels.
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