Chief Business Officer, CARSOME

Aaron Kee serves as the Group Chief Business Officer (CBO) at CARSOME Group, a role he transitioned into in March 2024. In this capacity, Kee is responsible for driving the integration of strategies within the CARSOME ecosystem, leading business development efforts, and focusing on identifying and nurturing new business prospects beyond the company's core segments. His appointment as CBO follows a successful tenure as Chief Operating Officer, a role he was promoted to in 2023 after joining CARSOME as Chief of Staff in 2017. Under his leadership, the company significantly expanded across the region and launched several new business ventures. Kee also oversaw CARSOME's regional supply chain and operations, where his expertise in supply chain management, logistics optimization, and process improvement greatly enhanced operational efficiency and performance.

A Chartered Financial Analyst and an award-winning ACCA affiliate, Aaron's extensive background includes roles as an Equity Research Analyst at Affin Hwang Capital, a Senior Analyst at Maybank Investment Bank, and an Associate at PricewaterhouseCoopers Advisory. His deep understanding of financial dynamics and strategic decision-making has been crucial to his effective leadership at CARSOME.